{"product_id":"sony-fe-24-70mm-f2-8-gm-full-frame-e-mount-zoom-lens-7-year-extended-warranty","title":"Sony FE 24-70mm F2.8 GM Full Frame E-Mount Zoom Lens + 7 Year Extended Warranty","description":"\u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eThe ultimate choice for professional portrait, travel and event photographers seeking the highest possible optical performance. The XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eDesigned to achieve 50 line pairs\/mm resolving power\u003c\/strong\u003e\u003cbr\u003eIt is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003ePreviously unattainable surface precision\u003cbr\u003e\u003c\/strong\u003eBuilt with three aspherical elements including a newly developed and essential ingredient for astonishing resolution - is a new XA (extreme aspherical) lens element with better that 0.01-micron surface precision. The extremely precise XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eConstant F2.8 max aperture maintains exposure and depth of field\u003cbr\u003e\u003c\/strong\u003eConstant F2.8 max aperture maintains exposure and depth of field regardless of the focal range you choose to zoom to. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003e9-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eWhen changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. a lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eHigh-resolution camera bodies demand absolute focus precision. The Direct Drive Super Sonic Wave Motor (SSM) focus system is more than up to the task for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering advantages for manual focus as well as autofocus. Manual focus response is also natural and intuitive.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors.  This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eSony's standard lens sealing is augmented by a lens mount seal that maximizes resistance to dust and moisture for reliable operation in challenging environmental conditions. Additional details like rubberized rings that are easy to operate in low temperatures, a zoom lock that prevents unwanted lens extension during transport, and a hood lock button, all add up to professional control and convenience.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eED and Super ED glass reduces flare and ghosting\u003cbr\u003e\u003c\/strong\u003eED (Extra-low Dispersion) and Super ED glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration. \u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eAdvanced simulation techniques control bokeh right from design\u003cbr\u003e\u003c\/strong\u003eThe G Master series elevates resolution to unprecedented heights thanks to new technology specifically developed to accommodate the more exacting tolerances required in the face of continually evolving camera body performance. Sony has applied the most advanced optical technology available in innovative lens elements, optical path design, simulation, testing, and calibration, achieving image detail and sharpness that reveal the essence of every scene and subject.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eFocus hold button\u003cbr\u003e\u003c\/strong\u003eOnce you've adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera's custom settings.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eInternal Focus maintains lens dimensions\u003c\/strong\u003e\u003cbr\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eFeatures:\u003cbr\u003e\u003c\/strong\u003e- Designed to achieve 50 line pairs\/mm resolving power\u003cbr\u003e- XA (extreme aspherical) elements with 0.01 micron surface precision\u003cbr\u003e- Constant F2.8 max aperture maintains exposure and depth of field\u003cbr\u003e- Natural, lifelike defocused bokeh from XA elements\u003cbr\u003e- 9-blade circular aperture contributes to gorgeous bokeh\u003cbr\u003e- Direct Drive SSM (DDSSM) for fast, quiet and precise focusing\u003cbr\u003e- Nano AR coating effectively suppress reflections\u003cbr\u003e- Dust and moisture resistant for robust reliability\u003cbr\u003e- Super ED glass with multi-coating reduces flare and ghosting \u003cbr\u003e- Instant auto\/manual focus selection via a AM\/MF switch\u003cbr\u003e- Internal Focus maintains lens dimensions while changing focus\u003cbr\u003e- Convenient zoom lock and hook lock\u003cbr\u003e- Perfect for high-resolution alpha7 series, 35mm full-frame E-mount cameras\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003cbr\u003eModel information\u003cbr\u003e- Full-frame G Master standard zoom lens\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eProduct name\u003cbr\u003e- FE 24-70mm F2.8 GM\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eModel name\u003cbr\u003e- SEL2470GM\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eLens mount\u003cbr\u003e- Sony E-mount\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eFormat\u003cbr\u003e- 35mm full frame\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eCompatability\u003cbr\u003e- E-mount 35mm full frame \u003cbr\u003e- E-mount APS-C cameras\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eFocal-length (mm)\u003cbr\u003e- 24-70mm\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003e35mm equivalent focal-length (APS-C) \u003cbr\u003e- 36-105mm\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eLens construction (groups-elements)\u003cbr\u003e- 13 groups, 18 elements\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eAspherical lenses\u003cbr\u003e- 3 aspherical (1 XA)\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eExtra-low dispersion glass\u003cbr\u003e- 2 (1 Super ED glass\/ 1 ED glass)\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eCoating\u003cbr\u003e- Nano AR Coating\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eMaximum aperture (F)\u003cbr\u003e- f\/2.8\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eNumber of aperture blade\u003cbr\u003e- 9 circular\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eCircular aperture\u003cbr\u003e- Yes\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eMinimum focus distance (m)\u003cbr\u003e- 0.38m\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eMaximum magnification ratio (x)\u003cbr\u003e- 0.24x\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eLens motors\u003cbr\u003e- Direct Drive SSM\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eFilter diameter (mm)\u003cbr\u003e- 82mm\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eDust and water resistant\u003cbr\u003e- Yes\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eHood type\u003cbr\u003e- Petal shape, bayonet type\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eCountry of Origin\u003cbr\u003e- Thailand\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eDimensions dia. x length\u003cbr\u003e- 87.6 x 136mm\u003cbr\u003e \u003cbr\u003eWeight (approx.)\u003cbr\u003e- 893g\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cfont size=\"2\" face=\"Verdana\"\u003eSupplied accessories\u003cbr\u003e- Hood \u003cbr\u003e- Lens front cap \u003cbr\u003e- Lens rear cap \u003cbr\u003e- Case\u003c\/font\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41640769585335,"sku":"E97SNSEL2470GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/3555\/5511\/files\/868873_1.jpg?v=1752894834","url":"https:\/\/logiltech.net\/products\/sony-fe-24-70mm-f2-8-gm-full-frame-e-mount-zoom-lens-7-year-extended-warranty","provider":"Beach Camera","version":"1.0","type":"link"}